CAST Introduces Rebranding, a New CRM System, and Expanded Communication Efforts to Better Serve Members

By Chris Boomsma – CAST CEO

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We are delighted to announce a series of transformative updates that will be rolling out this September, designed to elevate CAST’s mission of advancing agricultural science communication and better serve our valued members.

As part of our commitment to innovation and progress, CAST is introducing a fresh new look, complete with a modernized logo and visual identity. This rebranding is more than just a change in appearance; it embodies our renewed dedication to being a leader in the field and driving meaningful change.

Alongside our new visual identity, we are launching a state-of-the-art Customer Relationship Management (CRM) system, which will feature an intuitive info hub. This new platform will allow members to easily manage their memberships, submit events and job openings, stay updated on the latest CAST projects, and connect with fellow members. To ensure you stay connected on the go, we are also introducing a dedicated app as part of the CRM system.

In addition to these technological advancements, CAST is excited to unveil several new communication initiatives, including a monthly newsletter, two video series, a podcast, and many new educational materials. We’re also hosting a student conference aimed at fostering the next generation of agricultural scientists.

One of the most notable changes is the transformation of our Friday Notes newsletter into CAST Connections. This rebranded newsletter will now be delivered to your inbox on Tuesdays, offering a cleaner, more efficient way to stay informed about the latest developments and innovations in agricultural science.

These updates reflect our commitment to providing greater value to our members and their organizations. We believe that these new tools and resources will empower you, strengthen our community, and further our mission to bridge the gap between science and society.

As we embark on this new chapter together, we remain dedicated to supporting the growth and success of our members. Your feedback is incredibly valuable to us, and we look forward to hearing your thoughts on these exciting changes.

Thank you for being an essential part of CAST. We are eager to see the impact we can achieve together with these new updates.

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