U.S. agricultural producers and food processors will need to focus on adding value to agricultural products in a way that meets the needs and desires of an increasingly diverse group of consumers around the world. If they do not focus on consumer need, the United States will be relegated to supplying homogeneous commodities that are transformed into value-added food products in foreign countries. Chair: Maury E. Bredahl, Department of Agricultural Economics, University of Missouri-Columbia.

R125, ISBN 1-887383-03-4, October 1995, 34 pp., Available free online and in print (fee for shipping/handling).