Individuals in the agricultural professions make valuable contributions to society, but the American public sometimes questions the relevance of those contributions and the impact of agriculture on the environment, human health, and the economy. This CAST issue paper was written to help agricultural professionals communicate clearly what they do and why it is important. The authors propose the development of a professional portfolio to be used instead of the traditional curriculum vitae. A portfolio would present career highlights and summarize accomplishments in terms that could be understood and appreciated by a broad spectrum of people–from the general public to funding agencies, colleagues, collaborators, and employers.